The Lunyr token will be used as a means of payment to reward content creation on their digital knowledge base platform that is built on Ethereum. 15% of the proceeds earned from advertisement will be donated to the Lunyr foundation and the remaining 85% will be given to content creators as a reward.

Over the month long ICO period 47,923 ETH was raised which had a value of approximately $3,400,000 at the ICO close (26th April, 2017). From the tokens created 78% were allocated to crowdsale investors, 15% to founders, employees and advisers, 5% for marketing and promotion and finally a 2% allocation for a bug bounty. More specifically the team plan to spend the funds raised in the following manner:

• Research and Development = 50.1%
• Sales and marketing = 13.7%
• Operations = 11.9%
• Legal = 8.3$
• Reserves = 8.2%
• Benefits = 6.6%
• Outsourcing = 1.2%